Case Studies

AMG Coffee (Ethiopia)

Overview: AMG Coffee is the largest coffee exporter in Ethiopia, renowned for its high-quality coffee beans and strong international presence.

Challenge: Despite their success in international markets, AMG Coffee sought to enhance their domestic market share and revenue.

Solution: We advised AMG Coffee on market expansion strategies tailored to the Ethiopian market. Our approach involved:

Market Analysis: Conducted a comprehensive analysis of consumer preferences and competitive landscape within Ethiopia.
Strategic Partnerships: Facilitated partnerships with local distributors and retailers to broaden their domestic reach.
Brand Positioning: Developed targeted marketing campaigns to strengthen brand recognition and appeal to local consumers.

Results: AMG Coffee successfully increased its domestic market share, resulting in significant growth in revenue.

Overview: Africa Oil is the 5th largest fuel distributor in Ethiopia, known for its extensive network and reliable service.

Challenge: The company aimed to optimize its distribution channels and enhance operational efficiency to maintain competitive advantage.

Solution: Our strategic guidance focused on:

Distribution Optimization: Analyzed existing distribution channels to identify inefficiencies and areas for improvement.
Technology Integration: Implemented advanced logistics and inventory management systems to streamline operations.
Training Programs: Developed training initiatives for staff to enhance skills in operational management and customer service.

Results: Africa Oil achieved improved operational efficiency and optimized distribution channels, leading to increased profitability

Overview: Kazana Group is an angel investment company committed to identifying and supporting high-potential startups.

Challenge: The group needed to drive innovation and profitability among its portfolio of startups.

Solution: We collaborated with Kazana Group to:

Startup Identification: Conducted thorough assessments to identify startups with high growth potential.
Mentorship Programs: Established mentorship and support programs to nurture entrepreneurial talent and innovation.
Investment Strategies: Advised on strategic investment approaches to maximize returns and foster sustainable growth.

Results: Kazana Group successfully supported several startups, driving innovation and achieving profitability across its portfolio.

Tchie Nos Pizzeria (Switzerland)

Overview: Tchie No Pizzeria is a Swiss startup franchise specializing in authentic Italian pizzas.

Challenge: The startup aimed to establish a strong foothold in the competitive Swiss market.

Solution: Our support included:

Market Entry Strategy: Developed a comprehensive strategy for launching and scaling the franchise.
Brand Development: Crafted a unique brand identity that resonated with Swiss consumers.
Franchise Model: Assisted in designing a scalable franchise model to facilitate rapid expansion.

Results: Tchie No Pizzeria successfully launched and scaled its operations, establishing a robust presence in Switzerland.

Sight and Life

Overview: Sight and Life is a global nutrition think tank focused on improving nutritional health worldwide.

Challenge: The organization aimed to increase egg consumption in Ethiopia, particularly among infants, to enhance nutritional outcomes.

Solution: We worked with Sight and Life on:

Public Awareness Campaigns: Developed educational campaigns to raise awareness about the nutritional benefits of eggs.
Community Engagement: Engaged local communities through workshops and events to promote egg consumption.
Policy Advocacy: Collaborated with policymakers to support initiatives that facilitate access to eggs.

Results: Sight and Life successfully improved egg consumption rates, contributing to better nutritional health for infants in Ethiopia.